A tattoo is personal art. A product that keeps tattoos looking like new should have a brand that is as individual as the body art. Inergy Group created a brand identity for Pure Vibrant Body’s organic tattoo balm, Into The Wild, using Henri Rousseau imagery. We focused on conveying the wildness and beauty of individual art. We applied this look to a website, juxtaposing the Rousseau imagery with modern photography to promote and sell products to consumers.